Cookie Policy
This Cookie Policy explains what cookies are, how Veloce Paradigm uses them on veloceparadigm.com, what choices you have regarding their use, and how you can manage your preferences. We are committed to full transparency in how we collect and process data through our website.
What Are Cookies
Cookies are small text files placed on your device — computer, tablet, or mobile phone — when you visit a website. They are widely used by website operators to make sites function correctly, to operate more efficiently, and to provide reporting and analytical information. Cookies do not contain executable code and cannot be used to access your device or personal files directly.
Cookies are set either by the website you are visiting (referred to as "first-party cookies") or by third-party services operating on that website (referred to as "third-party cookies"). Cookies may be either "session cookies," which are deleted when you close your browser, or "persistent cookies," which remain on your device for a defined period or until manually deleted.
In addition to cookies, we may use similar tracking technologies such as web beacons, pixel tags, and local storage objects. These function similarly to cookies and are subject to the same rules described in this Policy. All references to "cookies" in this document encompass these related technologies unless otherwise specified.
How We Use Cookies
Veloce Paradigm uses cookies on a strictly limited basis. As a B2B consulting firm without an e-commerce platform, consumer accounts, or advertising infrastructure, our cookie usage is minimal compared to most commercial websites. We do not use cookies for targeted advertising, cross-site behavioral tracking, or the sale of data to third parties.
The cookies we use serve the following general purposes: ensuring the technical functionality of the website, understanding how visitors interact with our pages in aggregate, and maintaining basic user experience consistency across sessions where applicable.
Categories of Cookies We Use
The cookies present on our website fall into the following categories:
Specific Cookies in Use
The following table provides detail on the specific cookies that may be present on our website, their origin, purpose, and duration. This list reflects our current implementation and is reviewed and updated periodically.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _shopify_y | Shopify | Anonymous visitor tracking for analytics — does not identify individuals | 1 year |
| _shopify_s | Shopify | Session tracking for site performance and fraud prevention | Session |
| _shopify_fs | Shopify | Records first-visit session for analytics baseline | Session |
| _shopify_sa_t | Shopify | Attribution tracking for marketing analytics within the platform | 30 minutes |
| _shopify_sa_p | Shopify | Records traffic source parameters for session attribution | 30 minutes |
| _ga | Google Analytics | Distinguishes unique users for aggregate traffic reporting — anonymized | 2 years |
| _ga_* | Google Analytics | Stores session state for aggregate analytics — anonymized | 2 years |
| vp_consent | Veloce Paradigm | Stores your cookie consent preferences to avoid repeated prompts | 12 months |
Cookie names and durations may vary depending on your browser, device, and regional settings. The list above reflects standard expected behavior and is subject to change as our website infrastructure evolves.
Third-Party Cookies
Some cookies on our website are set by third-party services that appear on our pages or provide backend functionality. These include our hosting platform (Shopify) and analytics provider (Google Analytics). Each of these third parties operates under their own privacy policies and cookie practices.
We encourage you to review the relevant third-party policies if you have concerns about cookies set by these providers:
- Shopify: shopify.com/legal/privacy — governs all cookies set as part of the Shopify platform infrastructure
- Google Analytics: policies.google.com/privacy — governs all cookies and data collected through Google's analytics services
Veloce Paradigm does not have control over third-party cookies set by these providers beyond the configurations available within each platform's settings. We take all available steps to minimize third-party tracking and have enabled IP anonymization where applicable.
Your Consent and Cookie Choices
When you first visit our website, you will be presented with a cookie consent notice. Strictly necessary cookies are active by default as they are required for the website to function. You may choose to accept or decline optional cookie categories (analytics and preference cookies) through this notice.
Your preferences will be saved via the vp_consent cookie for a period of twelve (12) months, after which you will be prompted again. You may change your preferences at any time by accessing our cookie settings panel, typically available via a link in the website footer.
Please be aware that declining certain optional cookies may affect the quality or consistency of your experience on the site. No core informational content or inquiry functionality will be restricted based on your cookie preferences.
Managing Cookies Through Your Browser
In addition to the consent controls on our website, all major web browsers provide settings that allow you to view, block, or delete cookies independently. Browser-level controls affect all cookies across all websites you visit and are separate from the preferences you set through our consent notice.
Below are links to cookie management instructions for the most common browsers:
- Google Chrome: support.google.com/chrome/answer/95647
- Mozilla Firefox: support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
- Apple Safari: support.apple.com/guide/safari/manage-cookies-sfri11471
- Microsoft Edge: support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge
If you use a browser or device not listed above, please consult the help documentation for that browser or device to locate cookie management options. You may also visit allaboutcookies.org for general guidance on managing cookies across browsers and platforms.
Opt-Out of Google Analytics
If you wish to prevent Google Analytics from collecting data about your browsing activity across all websites — not just ours — Google provides a browser add-on available at tools.google.com/dlpage/gaoptout. Once installed, this add-on instructs the Google Analytics JavaScript to prohibit sending information to Google Analytics.
Alternatively, declining analytics cookies through our consent notice will prevent Google Analytics from being activated during your visit to veloceparadigm.com specifically.
Do Not Track Signals
Some browsers offer a "Do Not Track" (DNT) setting that signals to websites that you do not wish to be tracked. There is currently no universally accepted technical standard for how websites should respond to DNT signals. As a result, our website does not currently alter its behavior in response to DNT signals.
We encourage you to use the cookie management options described in this Policy to control tracking on our website directly, as these provide more reliable and specific control than browser-level DNT settings.
Cookies and Children
Our website is intended exclusively for business professionals and is not directed at individuals under the age of eighteen (18). We do not knowingly set tracking or behavioral cookies in connection with any individual we know to be a minor. If you believe a minor has provided us with personal data, please contact us so we can take appropriate action.
Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, updates to applicable legislation, or modifications to our website infrastructure. Any changes will be posted on this page with a revised effective date. Where changes are material, we will provide appropriate notice.
We recommend reviewing this page periodically to stay informed of any updates. Your continued use of our website following a policy update indicates your acknowledgment of the revised terms.